Kimberly's award-winning career as an environmental journalist and Paige's 20 years of retail with an obsession for conscious expansion helps guide our vision for building a company based in values you can trust. Our mission? To help you live a sustainable, fulFILLing life.
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No matter your age, gender, or ethnic background, skincare is likely part of your daily routine. The pursuit of flawless skin and youthful beauty, has led many of us down aisles lined with chemical-laden products promising miracles in a bottle. However, what the cosmetic industry doesn’t tell us in its marketing of quick fixes and transformative promises is the true cost of our beauty rituals.

The reality is that many conventional skincare products contain a cocktail of harmful chemicals. From parabens and phthalates to sulfates and synthetic fragrances, these ingredients have been linked to a range of health issues, including hormonal disruptions, allergies, and even cancer.

And the impact of these toxic ingredients extends far beyond our bathroom cabinets. The production and disposal of conventional skincare products contributes to pollution, water contamination, and harm to ecosystems. From the extraction of raw materials to packaging waste, the beauty industry has a significant environmental footprint that cannot be ignored.

So, what’s the alternative? Sustainable, non-toxic skincare offers a holistic approach to beauty that prioritizes health, self-love, and environmental responsibility. 

4 actionable steps to guide you along this transformative journey:

1. Educate Yourself: Start by familiarizing yourself with harmful ingredients commonly found in skincare products. Look out for parabens, phthalates, sulfates, synthetic fragrances, and other potentially harmful chemicals. You can read more about these toxic ingredients on our blog Invisible Toxic Intruders.

2. Read Labels: Armed with that knowledge, carefully read the label and ingredient list before purchasing any skincare product. Support sustainable brands that prioritize transparency and list all of its product ingredients. Look for certifications such as USDA Organic, EWG Verified, Certified B-Corp, or cruelty-free logos to ensure product integrity. By voting with your dollars, you can drive positive change.

3. Simplify Your Routine: Transitioning to non-toxic skincare doesn’t have to be overwhelming. Start by simplifying your skincare routine and focusing on essential products such as cleansers, moisturizers, and sunscreens. Streamlining your routine not only reduces exposure to harmful chemicals but also simplifies your daily regimen.

4. Show Yourself Some Love:  Embracing non-toxic skincare is an act of self-love. It involves cultivating a deeper connection with our bodies and acknowledging the intimate relationship between internal health and external beauty. Unlike chemical-laden products, non-toxic skincare prioritizes nurturing and nourishing the skin, allowing its innate vitality to shine through. Slow down and savor the rituals of self-care as sacred moments of mindfulness and self-reflection.

Transitioning to non-toxic skincare isn’t just about replacing one product with another; it’s about embracing a holistic approach to beauty and wellness. It’s about reclaiming ownership of our beauty, rejecting harmful societal norms, and embracing our unique natural radiance. By prioritizing non-toxic skincare and supporting brands that are committed to eco-friendly practices, we also align our values of environmental consciousness and ethical consumerism and pave the way for a more authentic expression of beauty—both within ourselves and the world around us.

Park City locals-

Ready to kick your holistic skincare routine up a notch?

Whether you’re just getting started or just looking to up your game, visit our Events Page for our upcoming event with Avoila. Co-founder, Kristy Hunston will be guiding us in the practice of Gua Sha and teaching us the benefits of great skincare. Learn more here.

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Paige + Kimberly

A couple of moms
trying to leave the planet better
for a future generation.

Life is stressful enough without the additional burdens of plastic waste filling our oceans, toxin-laced products lining our shelves, and products being produced at the expense of people & the planet.

It's unfair that companies have placed this weight on the consumer. Let us carry some of that weight for you.

We believe the path to a more sustainable, fulFILLing life is rooted in community & well-being which is why we're committed to building it.

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